— London · United Kingdom

37GS Residences

Luxury Living in the Heart of London’s West End Welcome to 37GS Residences, a haven of refined elegance and unparalleled comfort nestled in the vibrant heart of London’s West End. Situated at the prestigious address of 37 Golden

8.9 Excellent 10 reviews
37 Golden Square, Westminster Borough, London, W1F 9LB, United Kingdom
Guest rating 8.9 /10
Room types 22
Check-in · out 15:00 · 11:00
Connectivity Free Wi-Fi

— The hotel

37GS Residences

Luxury Living in the Heart of London’s West End

Welcome to 37GS Residences, a haven of refined elegance and unparalleled comfort nestled in the vibrant heart of London’s West End. Situated at the prestigious address of 37 Golden Square, Westminster Borough, this exceptional hotel offers guests a truly extraordinary experience, combining the grandeur of a bygone era with the modern luxuries and conveniences of the 21st century.

As you step through the ornate entrance, you are immediately enveloped in an atmosphere of sophistication and grace. The hotel’s striking Georgian-inspired architecture seamlessly blends with meticulously curated interiors, creating a sense of timeless elegance that permeates every corner of the property.

The lobby, a stunning showcase of refined opulence, sets the tone for the exceptional level of service and attention to detail that guests can expect throughout their stay. Warm, wood-paneled walls, intricate moldings, and sparkling chandeliers create a welcoming and inviting ambiance, while the knowledgeable and attentive staff stand ready to cater to your every need.

The guest rooms at 37GS Residences are true sanctuaries of tranquility and comfort. Adorned with luxurious fabrics, plush bedding, and custom-designed furnishings, each room provides a serene respite from the bustle of the city. Floor-to-ceiling windows bathe the spaces in natural light, offering breathtaking views of the iconic landmarks that dot the London skyline.

Bathrooms are equally impressive, featuring premium fixtures, indulgent rainfall showers, and ample vanity space to ensure your every pampering need is met. Thoughtful amenities, such as high-speed Wi-Fi, complimentary tea and coffee facilities, and state-of-the-art entertainment systems, further enhance the guest experience, catering to both the modern traveler and the discerning connoisseur.

Beyond the guest rooms, 37GS Residences offers a wealth of exceptional facilities and services to elevate your stay. The hotel’s fitness center, equipped with the latest cardiovascular and strength-training equipment, allows you to maintain your wellness routine while on the road. Unwind in the tranquil sauna or rejuvenate with a therapeutic massage, all within the comfort of your home away from home.

Culinary delights await at the hotel’s renowned in-house restaurant, where award-winning chefs showcase their culinary prowess using only the finest, locally sourced ingredients. Savor exquisite dishes that blend classic British fare with innovative international influences, all while overlooking the picturesque Golden Square. For a more intimate dining experience, retreat to the cozy lounge or the charming outdoor terrace, where you can indulge in expertly crafted cocktails and fine wines in a serene and sophisticated setting.

The hotel’s prime location in the heart of the West End grants easy access to some of London’s most iconic landmarks and cultural attractions. Take a stroll through the nearby historic streets, exploring the vibrant boutiques, galleries, and theaters that have made this neighborhood a global epicenter of arts and entertainment. Immerse yourself in the rich history and architectural grandeur of landmarks such as Trafalgar Square, the National Gallery, and the iconic Piccadilly Circus, all within easy reach of the hotel.

Whether you’re visiting London for business or leisure, 37GS Residences offers an unparalleled level of luxury and service that will make your stay truly unforgettable. With its impeccable attention to detail, exceptional amenities, and unbeatable location, this hotel is the epitome of refined sophistication, catering to the discerning traveler who seeks the very best in modern luxury and timeless elegance.

Experience the pinnacle of London living at 37GS Residences, where every moment is infused with the grandeur of the past and the sophistication of the present. Book your stay and embark on a journey of unparalleled comfort, service, and exclusivity in the heart of the city.

— What guests say

Guest reviews

Staff 9.2
Comfort 9.1
Location 9.7
Free WiFi 9.1
Facilities 9.0
Cleanliness 9.1
Value for money 8.2

— The rooms

At 37GS Residences

  • 2 Bed Executive

    1 large double bed and 1 extra-large double bed 4 adults

  • 3 Bed Deluxe

    2 × 1 large double bed and 1 extra-large double bed 6 adults

  • 2 Bed Superior

    1 large double bed and 1 extra-large double bed 4 adults

  • 3 Bed Penthouse

    1 extra-large double bed and 2 × 1 large double bed 8 adults

  • 1 Bed Executive

    1 large double bed 2 adults

  • 1 Bed Executive

    1 extra-large double bed 2 adults

  • 3 Bed Deluxe

    1 extra-large double bed and 2 × 1 double bed 6 adults

  • 2 Bed Superior

    1 double bed and 1 extra-large double bed 4 adults

  • 1 Bed Executive

    1 extra-large double bed 2 adults

  • 1 Bed Executive

    1 double bed 2 adults

  • 2 Bed Superior

    2 × 1 extra-large double bed 4 adults

  • 2 Bed Superior

    1 large double bed and 1 extra-large double bed 4 adults

  • 3 Bed Deluxe

    1 extra-large double bed and 2 × 1 large double bed 6 adults

  • 3 Bed Deluxe

    3 × 1 large double bed 6 adults

  • 3 Bed Deluxe

    1 extra-large double bed and 2 × 1 large double bed 6 adults

  • 2 Bed Deluxe

    1 large double bed and 1 extra-large double bed 4 adults

  • 2 Bed Superior

    1 large double bed and 1 extra-large double bed 4 adults

  • 2 Bed Superior

    1 large double bed and 1 extra-large double bed 4 adults

  • 2 Bed Superior

    1 large double bed and 1 extra-large double bed 4 adults

  • 2 Bed Deluxe

    1 extra-large double bed and 1 large double bed 4 adults

  • 2 Bed Executive

    1 large double bed and 1 extra-large double bed 4 adults

  • Two-Bedroom Apartment

    1 extra-large double bed and 1 large double bed 4 adults

— What you'll find

Amenities

Bedroom

  • Linen
  • Wardrobe or closet

Kitchen

  • Dining table
  • Coffee machine
  • Cleaning products
  • Toaster
  • Stovetop
  • Oven
  • Tumble dryer
  • Kitchenware
  • Electric kettle
  • Kitchen
  • Washing machine
  • Dishwasher
  • Microwave
  • Refrigerator

Bathroom

  • Toilet paper
  • Towels
  • Bath or shower
  • Private bathroom
  • Toilet
  • Hairdryer
  • Shower

Outdoors

  • Outdoor furniture

Living Area

  • Dining area
  • Sofa
  • Seating Area

Food & Drink

  • Tea/Coffee maker

Accessibility

  • Upper floors accessible by elevator

Miscellaneous

  • Air conditioning
  • Non-smoking throughout
  • Heating
  • Soundproof rooms
  • Lift
  • Family rooms
  • Non-smoking rooms

Room Amenities

  • Socket near the bed
  • Hardwood or parquet floors
  • Tile/marble floor
  • Carpeted
  • Fan
  • Ironing facilities
  • Iron

Languages spoken

  • English
  • Spanish
  • Italian
  • Portuguese

Safety & security

  • Fire extinguishers
  • CCTV outside property
  • CCTV in common areas
  • Smoke alarms
  • Key access
  • 24-hour security
  • Carbon monoxide detector
  • Safety deposit box

Media & Technology

  • Streaming service (like Netflix)
  • Flat-screen TV
  • Cable channels
  • TV
  • Pay-per-view channels

Reception services

  • Concierge service
  • Luggage storage
  • Express check-in/check-out
  • 24-hour front desk

Great for your stay

  • Private bathroom
  • Pets allowed
  • Air conditioning
  • Free WiFi
  • Kitchen
  • Family rooms
  • Flat-screen TV
  • Non-smoking rooms
  • Washing machine
  • Shower

— Before you go

House rules at 37GS Residences

Pets

  • Pets are allowed on request. Charges may be applicable.

Smoking

  • Smoking is not allowed.

Check-in

  • From 15:00 to 00:00
  • Guests are required to show a photo identification and credit card upon check-in

Check-out

  • Until 11:00

Cancellation/prepayment

  • Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required option.

— Where it is

37GS Residences location

37 Golden Square, Westminster Borough, London, W1F 9LB, United Kingdom

— A quieter way to book

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